{"id":8181,"date":"2022-06-08T15:59:25","date_gmt":"2022-06-08T12:59:25","guid":{"rendered":"https:\/\/turunmusiikkijuhlat.fi\/turun-musiikkijuhlat-mukana-sustainable-travel-finland-polulla"},"modified":"2022-06-13T09:21:03","modified_gmt":"2022-06-13T06:21:03","slug":"turun-musiikkijuhlat-mukana-sustainable-travel-finland-polulla","status":"publish","type":"post","link":"https:\/\/turunmusiikkijuhlat.fi\/sv\/turun-musiikkijuhlat-mukana-sustainable-travel-finland-polulla","title":{"rendered":"\u00c5bo musikfestspel medverkar vid Sustainable Travel Finland -stigen"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”8174″ image_size=”full” animation_type=”entrance” animation=”None” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text]Ansvarsfullhet, internationalism och f\u00f6reg\u00e5ngarskap \u00e4r viktiga teman f\u00f6r \u00c5bo musikfestspel. Via dessa v\u00e4rderingar medverkar \u00c5bo musikfestspel vid Visit Finlands Sustainable Travel Finland -stig, som musikfestspelen avlagt och d\u00e4rmed erh\u00e5llit STF-m\u00e4rket.<\/strong>[\/vc_column_text][divider line_type=”No Line”][vc_custom_heading text=”F\u00f6r h\u00e5llbar turism” font_container=”tag:h4|text_align:left”][divider line_type=”No Line”][vc_column_text]F\u00f6r att turismn\u00e4ringen ska kunna svara p\u00e5 f\u00f6r\u00e4ndrad efterfr\u00e5gan och trygga sin egen framtid b\u00f6r utvecklingen vara h\u00e5llbar. F\u00f6r detta \u00e4ndam\u00e5l och med tanke p\u00e5 turismf\u00f6retag och -regioner har Visit Finland utvecklat programmet Sustainable Travel Finland och m\u00e4rket Sustainable Travel Finland, som man kan uppn\u00e5 via programmet.<\/p>\n

\u00c5bo musikfestspel har st\u00e4llt som m\u00e5l att bli \u00e4nnu mer internationellt \u00e4n tidigare och st\u00f6da h\u00e5llbar och ansvarsfull turism. D\u00e4rf\u00f6r har musikfestspelen anslutit sig till Visit Finlands Sustainable Travel Finland -stig, som utvecklar, f\u00f6rst\u00e4rker och verifierar just dessa v\u00e4rderingar. \u00c5bo musikfestspel vill vara en f\u00f6reg\u00e5ngare inom landets evenemangs- och festivalbransch med sitt arbete f\u00f6r att f\u00f6rst\u00e4rka ansvarsfull kulturturism.<\/p>\n

\u201d\u00c5bo musikfestspel har en internationell repertoarprofil och vi ser den internationella dimensionen som naturlig. Vi, liksom Finland i allm\u00e4nhet, har \u00e4nd\u00e5 mycket arbete kvar d\u00e5 det g\u00e4ller att fr\u00e4mja allt starkare internationell kulturturism, dvs. locka internationella resen\u00e4rer. Hela Finland har erk\u00e4nt potential f\u00f6r kulturturism och utvecklingen av denna finns ocks\u00e5 inskriven i det nuvarande regeringsprogrammet. Vi ser \u00c5bos potential som \u00e4nnu st\u00f6rre \u00e4n s\u00e5. \u00c4ven \u00c5bo stads strategi st\u00e4ller som m\u00e5l att utveckla stadens internationella dragningskraft och kulturturism. Beslutsfattarnas historiska kulturinvesteringar \u2013 det nya musikhuset, Museet f\u00f6r historia och framtid samt Dansens hus \u2013 \u00e4r helt centrala, liksom den otroliga utvecklingen inom logi- och restaurangverksamhet under de senaste \u00e5ren\u201d, s\u00e4ger Liisa Ketom\u00e4ki<\/strong>, VD vid Stiftelsen f\u00f6r \u00c5bo musikfestspel.[\/vc_column_text][vc_column_text max_width=”650″]\u201dV\u00e5rt eget brand och v\u00e5r profil samt \u00e5 andra sidan ett starkt samarbete med andra \u00e4r viktiga f\u00f6r oss. Vi vill i \u00e4nnu h\u00f6gre grad \u00e4n tidigare profilera oss som en del av turismsektorn och den skara av akt\u00f6rer som arbetar f\u00f6r att f\u00f6rst\u00e4rka \u00c5boregionens dragningskraft. I detta arbete kommer STF-stigen s\u00e4kert att hj\u00e4lpa oss \u00e4nnu mer \u00e4n tidigare\u201d, forts\u00e4tter Ketom\u00e4ki.[\/vc_column_text][divider line_type=”No Line”][vc_custom_heading text=”Ansvarsfullhet och internationalism b\u00e4r \u00c5bo musikfestspel vidare mot framtiden” font_container=”tag:h4|text_align:left”][divider line_type=”No Line”][vc_column_text]Turun musiikkijuhlien Sustainable Travel Finland -polku k\u00e4ynnistyi 24.5.2022 tiistaina Naantalin Kylpyl\u00e4ss\u00e4, jossa j\u00e4rjestettiin STF:n oma valmennusp\u00e4iv\u00e4. Valmennusp\u00e4iv\u00e4 oli suunniteltu osallistujien toiveiden mukaan ja sis\u00e4lt\u00f6 oli r\u00e4\u00e4t\u00e4l\u00f6ity alueen erityistarpeiden mukaan.<\/p>\n

Turun musiikkijuhlien myynti- ja markkinointip\u00e4\u00e4llikk\u00f6 Eveliina Salminen<\/strong> toimii TMJ:n yhteyshenkil\u00f6n\u00e4 sek\u00e4 koordinaattorina Sustainable Travel Finland -polulla ja my\u00f6s STF-merkin ansaitsemisen j\u00e4lkeen. Salminen osallistui Visit Finland Akatemian valmennusp\u00e4iv\u00e4\u00e4n Turun musiikkijuhlien edustajana.<\/p>\n

\u201dVastuullisuus ja kansainv\u00e4listyminen ovat pitk\u00e4\u00e4n olleet Turun musiikkijuhlille t\u00e4rkeit\u00e4 arvoja. On loistavaa, ett\u00e4 olemme nyt mukana STF-polulla. Sen my\u00f6t\u00e4 p\u00e4\u00e4semme kehitt\u00e4m\u00e4\u00e4n ja vahvistamaan n\u00e4it\u00e4 kahta teemaa, joiden suhteen olemme pitk\u00e4\u00e4n jo olleet oikeilla raiteilla. Vastuullisuuden ja kansainv\u00e4listymisen kehitt\u00e4minen ei suinkaan lopu siihen, kun olemme saaneet STF-merkin\u201d, Turun musiikkijuhlien myynti- ja markkinointip\u00e4\u00e4llikk\u00f6 Eveliina Salminen kertoo.[\/vc_column_text][vc_column_text max_width=”650″]\u201dKulturturism \u00e4r ett av de delomr\u00e5den inom turismen som v\u00e4xer snabbast. \u00c5bo har historisk status som f\u00f6re detta huvudstad och en dynamisk strategi som tar sikte p\u00e5 framtiden, en st\u00e5tlig sk\u00e4rg\u00e5rd, v\u00e4lutvecklad turism- och restaurangservice och internationellt k\u00e4nda akt\u00f6rer som \u00c5bo musikfestspel. Redan nu utm\u00e4rker sig \u00c5bo musikfestspel positivt med sin internationaliseringsvision och vilja att utveckla \u00c5bos dragningskraft i fr\u00e5ga om turism. Vi vill vara med om att st\u00f6da \u00c5bo musikfestspel i detta arbete\u201d, s\u00e4ger Susanna Markkola<\/strong>, sakkunnig i kulturturism vid Visit Finland.[\/vc_column_text][divider line_type=”No Line”][vc_custom_heading text=”Ett f\u00f6retag som f\u00e5tt STF-m\u00e4rket b\u00f6r uppfylla \u00e5tminstone f\u00f6ljande kriterier:” font_container=”tag:h4|text_align:left”][divider line_type=”No Line”][vc_column_text]\n

    \n
  1. Engagemang<\/li>\n<\/ol>\n
      \n
    • \n
        \n
      • Officiellt beslut om fr\u00e4mjande av h\u00e5llbar turism<\/li>\n
      • Engagemang till de nationella principerna f\u00f6r h\u00e5llbar turism<\/li>\n
      • En person som samordnar h\u00e5llbar turism utses<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
          \n
        1. Att f\u00f6rb\u00e4ttra kunnandet\n
            \n
          • Att ta del av e-guiden f\u00f6r h\u00e5llbar turism<\/li>\n
          • Deltagande i Sustainable Travel Finland -utbildningen vid Visit Finland Akademin<\/li>\n
          • Kartl\u00e4ggning av nuvarande tillst\u00e5nd genom online-sj\u00e4lvbed\u00f6mning<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n
              \n
            1. Utvecklingsplan\n
                \n
              • Att utarbeta en plan f\u00f6r h\u00e5llbar turism<\/li>\n
              • Utvecklingsplanen omfattar en beskrivning av f\u00f6retagets utg\u00e5ngspunkt och en aktionsplan. Utvecklingsplanen b\u00f6r ta i beaktande alla f\u00f6retagets verksamheter som STF-m\u00e4rket kommer att g\u00e4lla. Dessutom b\u00f6r aktionsplanen ta i beaktande alla dimensioner av h\u00e5llbarhet.<\/li>\n
              • Aktionsplanen uppdateras alltid i samband med att STF-m\u00e4rket f\u00f6rnyas.<\/li>\n<\/ul>\n<\/li>\n
              • Ansvarskommunikation\n
                  \n
                • Att p\u00e5 ett transparent s\u00e4tt informera den internationella allm\u00e4nheten om \u00e5tg\u00e4rderna f\u00f6r h\u00e5llbar turism<\/li>\n<\/ul>\n<\/li>\n
                • Certifiering och auditering\n
                    \n
                  • F\u00f6retaget b\u00f6r ha ett certifikat f\u00f6r h\u00e5llbar turism eller ett program som motsvarar certifikatet.<\/li>\n<\/ul>\n<\/li>\n
                  • Verifiering och m\u00e4tbarhet\n
                      \n
                    • \u00d6verensst\u00e4mmelsen med programmets kriterier verifieras vid Sustainable Travel Finland -onlineplattformen<\/li>\n
                    • F\u00f6rbindelse till de nationella indikatorerna f\u00f6r h\u00e5llbar turism som inf\u00f6rs under 2022.<\/li>\n<\/ul>\n<\/li>\n
                    • Avtal och kontinuerlig utveckling\n
                        \n
                      • Avtal sluts om anv\u00e4ndning av Sustainable Travel Finland -m\u00e4rket<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

                        [vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” 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max_width_mobile=”default”][vc_column_text]Ansvarsfullhet,…<\/p>\n","protected":false},"author":2,"featured_media":8176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","seoaic_article_subtitles":[],"footnotes":""},"categories":[33],"tags":[],"class_list":{"0":"post-8181","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blogg"},"yoast_head":"\n\u00c5bo musikfestspel medverkar vid Sustainable Travel Finland -stigen | Turun musiikkijuhlat<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turunmusiikkijuhlat.fi\/sv\/turun-musiikkijuhlat-mukana-sustainable-travel-finland-polulla\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c5bo musikfestspel medverkar vid Sustainable Travel Finland -stigen | Turun musiikkijuhlat\" \/>\n<meta property=\"og:description\" content=\"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” 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