{"id":22305,"date":"2026-01-26T10:20:13","date_gmt":"2026-01-26T08:20:13","guid":{"rendered":"https:\/\/turunmusiikkijuhlat.fi\/?p=22305"},"modified":"2026-01-26T10:29:15","modified_gmt":"2026-01-26T08:29:15","slug":"heli-koskinen-a-communications-expert-in-the-cultural-sector-is-the-new-sales-and-marketing-manager-for-the-turku-music-festival","status":"publish","type":"post","link":"https:\/\/turunmusiikkijuhlat.fi\/en\/heli-koskinen-a-communications-expert-in-the-cultural-sector-is-the-new-sales-and-marketing-manager-for-the-turku-music-festival","title":{"rendered":"Heli Koskinen, a communications expert in the cultural sector, is the new Sales and Marketing Manager for the Turku Music Festival"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;HELI KOSKINEN, A COMMUNICATIONS EXPERT IN THE CULTURAL SECTOR, IS THE NEW SALES AND MARKETING MANAGER FOR THE TURKU MUSIC FESTIVAL&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23bc9634&#8243; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221;][vc_custom_heading text=&#8221;26.01.2026&#8243; font_container=&#8221;tag:h4|text_align:left|color:%231e4855&#8243; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][image_with_animation image_url=&#8221;22308&#8243; image_size=&#8221;full&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Photo: Oscar Jankes[\/vc_column_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<strong>Koskinen will start in her new role on February 2. Prior to working at the Turku Music Festival, Koskinen has worked for the Finnish Conservatory Association, the City of Turku&#8217;s Cultural Spearhead Project and Teosto, among others.<\/strong>[\/vc_column_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]The Turku Music Festival Foundation has appointed <strong>Heli Koskinen<\/strong>, Master of Arts and music pedagogue, as its new Sales and Marketing Manager. Koskinen will be responsible for sales, marketing, and communications for the Turku Music Festival, a classical music festival organized by the foundation, and its related activities. Koskinen will be transferring to her new position from the Finnish Conservatory Association, where she coordinated the <em>Future-Proof Educational Culture<\/em> project. Prior to joining the Finnish Conservatory Association, Koskinen worked as a project coordinator for the City of Turku&#8217;s <em>Creative Circular Cities<\/em> project within the Cultural Spearhead Project.<\/p>\n<p>Koskinen has extensive experience in communications, marketing, and project coordination in both the cultural and events sector and the retail sector. Koskinen has also worked as a communications consultant for various communications agencies. Turku Music Festival is Koskinen&#8217;s leap into the world of festival marketing, communications, and sales. Koskinen&#8217;s goal is to increase awareness of Turku Music Festival among both locals and tourists.<\/p>\n<p><em>&#8220;I am excited about the opportunity to develop the sales and visibility of the Turku Music Festival as part of the festival&#8217;s forward-looking top team. The Turku Music Festival is a traditional but boldly innovative festival that combines high artistic standards with new openings. As Sales and Marketing Manager, I want to bring a strong understanding of the audience, narrative thinking, and data-driven approaches to my work. My goal is for more and more Turku residents and visitors to find their way to the unique experiences offered by the festival,&#8221;<\/em> Koskinen comments.<\/p>\n<p>This year&#8217;s Turku Music Festival will be held starting on August 1. The full program will be published during the winter of 2026. Check out the program at tmj.fi.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_custom_heading text=&#8221;Further information and interview requests&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<strong>Jussi Merikanto<\/strong>, Managing Director, Turku Music Festival Foundation<br \/>\njussi.merikanto@tmj.fi \/ +358 (0) 40\u00a0595 0871<\/p>\n<p><strong>Heli Koskinen<\/strong>, Sales and Marketing Manager (starting 2.2.), Turku Music Festival Foundation<br \/>\nheli.koskinen@tmj.fi \/ +358 (0)40\u00a0820 3205[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; 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